Connect with Character
Hello. I’m Greg Hastings. For 30 years I’ve worked as a creative director creating branded solutions for national and regional clients. Along the way I often had the chance to pick up my camera and shoot the vision as well. I learned the power of communicating unique values that connect to your audience. Now I’m focusing all that experience, passion and craftsmanship of my photography on capturing the true spirit of something, or someone, and that which defines their character. I think there’s genuine value in that.
Brand Connection
My background as a creative director has been a great asset for my photography. Understanding design with purpose drives the creation of assets that connect idea and execution and ultimately creates a more cohesive and powerful brand language. That’s why I like the idea of being a story builder, not a story teller. We’re building the story that connects, not just telling it.